STRATEGIC PLANNING

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STRATEGIC PLANNING

What is Mission, Vision & Strategy?

What is strategy and strategic planning?

What is SWOT?

Mission

The core purpose of our organization – its express why the organization exists!

Vision

A concrete word of what the organization intends ultimately to become by some defined future time, so as to provide a basis for formulating strategies and objectives

Strategy

•  Is the determination of the basic long-term goals and objectives of an enterprise and adoption of courses of action and allocation of resources for carrying out these goals?
•  “Strategos” - referred to a military commander during the age of Athenian Democracy
• It is an umbrella plan encompassing a number of smaller plans for some objective.
•  A strategy is an overall approach, based on an understanding of the broader context in which you function, your strength and weaknesses, and the problem you attempting to address
•  A strategy gives you a framework within which to work, clarifies what you are trying to achieve and the approach you intend to use.
• It does not spell out specific activities.
• Strategies are the key elements of change that need to be addressed to drive the organization towards its vision.

Characteristics of a Strategy

•  A means to the ends of an organization.
• It requires careful monitoring and analysis of changes in the organization’s external   environment
•  It takes into account the relationship between the external forces and internal      resources.
•  It involves the determination of the long-term mission and objectives of the    organization and prescribes the courses of action needed to achieve competitive    advantage.

What is Strategic Planning?

• ·         A process of determining organization’s long-term goals and identifying the best approach for achieving those goals.
• ·         It is the overall planning that facilitates the good management of a process
• ·         It provides you with the big picture of what you are doing and where you are going.
• ·         It gives clarity of what you actually want to achieve and how to achieve it.

  

STRATEGIC PLANNING answers the questions of:

• ·         Who are we?
• ·         What capacity do we have and can we do?
• ·         What problems are we addressing?
• ·         What difference do we want to make?
• ·         Which critical issues must we respond to?
• ·         Where should we allocate our resources?
• ·         Then,
• ·         What should our immediate objective be?
• ·         How should organize ourselves to achieve it?
• ·         Who will do what and when?

Planning for Strategic Planning

• ·         When do you need to do a SP process?
• ·         How often do you need to do a SP process?
• ·         At what point in an organization or project cycle do you need to do a SP process?
• ·         How long should a SP process be?

SWOT

• ·       A generation of the strengths, weaknesses, opportunities, and threats in relation to a particular objective.
• ·    To develop suitable strategies and tactics
• ·     A basis for assessing core capabilities and competences
• ·     The evidence for, and cultural key to, change
• ·     A stimulus to participation in a group experience
•         Consider resources and capabilities:

                - Internal: strengths weaknesses

                - External: threats and opportunities